Gonzalo Sastre Martín
30+ years in sales and marketing consulting. Direct experience closing enterprise deals in banking and insurance.
- Law degree, UCM
- Master in Commercial Management and Marketing, CESMA
Three founders, more than 30 years of combined experience in banking, healthcare and consumer goods. Specialised leadership and delivery capacity distributed across four countries.
30+ years in sales and marketing consulting. Direct experience closing enterprise deals in banking and insurance.
30+ years analysing data until turning it into pure knowledge. Specialist in Data Management and Governance for the last 10 years.
Lawyer specialised in Civil and Commercial law. Compliance expert. Exclusive 7/24 service for each client.
We are not a remote team that "covers" LATAM from Madrid. We have local people with direct market knowledge.
From Argentina, she coordinates commercial activity across the LATAM market. Experience in teaching, coordination and management in educational institutions, with focus on business English training.
Direct attention to the Argentine market. 20+ years of experience in online and digital commercial channels, B2B and customer experience.
The founders lead every project. Additional profiles are activated according to scope, without adding unnecessary structure.
Every engagement has senior direction from the first meeting. No intermediaries, no unnecessary escalations.
Network of specialists activated by scope: architects, DataOps, quality, security. Only those who add value.
Madrid HQ + 4 offices in LATAM and North America. Time zones covered 24/5.
DAMA methodology. Owners, policies, quality, metadata, operational lineage.
Lakehouse, data mesh, operable models. IT strategy aligned with business.
Metadata-first industrialisation. Deterministic and reproducible pipelines.
Rules, metrics, SLOs. From reactive control to preventive quality by domain.
GDPR and ISO 27001 as part of the architecture. Not as an afterthought.
ML, feature stores, MLOps. Governed models on governed data.
Active members of DAMA Spain. Individual certifications in governance, quality, architecture and metadata.
Core stack of DATUM. Design, implementation and operation of Lakehouses with metadata-first governance.
Real-time data architectures. Integration, complex flows and cluster optimisation.
Leading cloud platform. Storage, analytical processing and scalable BI integration.
We know what not to do. Honesty over upsell. The client needs advice, not a catalogue.
If you only need man-hours, we are not your firm. If you need judgement, we are.
Every phase has a result verifiable by the client. Not presentations, results.
We accompany until the model runs on its own. Then we step away. A project's success is measured in the autonomy the client gains — not in our permanence.
A clear method. Phases with measurable deliverables. Zero rhetoric.